Journey To DFYNE
Started in 2021 by product designer, beefcake, and all-round swell guy, Oscar Ryndziewicz, DFYNE is a community built on individuality, innovation, and inclusivity. However, the journey to this point begins back in 2015 with Oscars first company, UNBOWND. With innovative performance wear Oscar had developed in his time at the university of Birmingham, it was the young designers first experience starting a company, he learned several very hard lessons, resulting in the company failing to gain the traction it needed, ultimately going defunct in 2019.Taking this setback on board, and not willing to have anyone else DFYNE his future, Oscar started BOWNDLESS in 2020, with a huge focus on the ethical and sustainable sourcing and manufacturing of clothing, as well as on charitable works, donating half of the company’s profits in July to multiple mental health charities, a cause very dear to our hearts. Now, on a path to the innovation of UNBOWND, and the ethical practices of BOWNDLESS, we come to the companies present and future. DFYNE.
After rebranding to DFYNE we have increased our commitment to sustainability and ethically sourced materials. All our packaging is made of 100% recycled paper, none of our products come with swing tags and all labels are printed directly onto the fabric to minimize the amount of unnecessary waste. We use as little cotton as humanly possible, and the cotton we do use is completely organic, to do our little bit to reduce the environmental impact of cotton, which is little known, but devastating (keep an eye on the blog for a more in-depth breakdown of the cotton industry and it’s ecological impact). However, we are well aware we need to be doing more, We will soon replace our paper packaging with biodegradable packaging and are working on material development that will soon replace cotton in all our manufacturing.
DFYNE aren’t looking to compete with the big names, rather we offer something different. With the recent recruitment of influencer extraordinaire and industry veteran, Myles Leask, we at DEFYNE are building a community of influencers, product innovators, and athletes to create something new and inclusive for the fitness community at large.
With comfortable, practical athleisure wear, an ethical stance to change the world for the better, and new government backed innovations that have never been seen before in the near future, you will want to be a part of our clan to get your hands on it first. No matter your height, body shape, muscle tone, or size, you are welcome as a part of our Clan. We are not all athletes, we are artists, musicians, parents, foodies, academics, and enthusiasts, brought together by our desire to become the best that we can be at what we love to do.
It’s been a journey to get to a starting point, and we have been unfathomably grateful to everyone in the community who has, is, and will make this possible.
We invite you to join the inclusive community of influencers, athletes, and enthusiasts to be a part of this journey to innovation, inclusion, and individuality. Be yourself with us.
Let No Body DFYNE You.